★★★★★ UX/UI & Design Systems Lead

DESIGNING
what's NEXT.

UX/UI & Design Systems Lead · Figma · Product Design · UX Strategy · Design Tokens & Variables · Veeva CRM/CLM

UX/UI and Design Systems Leader with 16+ years of IT experience, including 14+ years at Sagarsoft India Ltd progressing from UX Design and Front-End Development to Lead Developer and Associate Manager across UX, Veeva CRM/CLM, and Web POD products. I combine UX strategy, Figma token architecture, design systems governance, and hands-on delivery.

Start a conversation ↗Explore capabilities ↓
+91 99858 40971· barat.thumma@gmail.com· baratthumma.netlify.app ↗· LinkedIn ↗
16+Years IT Experience
14+Years UX & Leadership
20+Veeva CRM Apps
10Team Members Led
Figma Variables & TokensScalable multi-brand systems.
20+ ShippedVeeva iPad experiences.
Design → Dev HandoffGovernance through Design QA.
★★★★★ Core Capabilities

EVERYTHING YOU NEED FROM concept TO LAUNCH

A design leader who defines token architecture, configures Figma variables and component-based libraries, and owns Design System governance — standards, documentation, contribution workflows, consistency, and adoption.

GET IN TOUCH →
16+Years IT
14+Years UX
20+Veeva Apps
✓01

UX & Product Design

UX Strategy, User-Centered Design, Design Thinking, User Research, Personas, User Journeys, IA, Wireframing, and Usability Testing.

✓02

Design Systems & UI

Token Architecture, Figma Variables, Component Libraries, Reusable Variants, UI Standards, Governance, and Accessibility/WCAG.

✓03

Veeva CRM & Mobile UX

20+ Veeva CRM iPad applications for AccessGenius, supporting compliant digital presentations, reusable CLM templates, and responsive PDF designs.

✓04

AI × Prototyping

AI-assisted design workflows, rapid multi-concept exploration in Figma, and human-in-the-loop explainable AI interaction models.

✓05

Design Operations & QA

Lead a 10-member cross-functional team, running Agile ceremonies in Azure DevOps, design-to-development handoffs, and Design QA to preserve intent.

✓06

Business & Project Delivery

Project estimation, SOWs, commercial proposals, budget/P&L ownership, vendor management, invoicing, and revenue realization.

★★★★★ 01 · GenAI-powered UX

AI AS A DESIGN multiplier.

Pioneered AI-assisted design workflows within the organization, using AI to accelerate UX exploration while retaining human-led design judgement.

Research & synthesis

From raw signals to sharp insights.

Use AI to cluster interviews, extract themes, compare patterns and turn research into decision-ready narratives without replacing the designer's judgement.

Rapid prototyping

More directions. better decisions.

Generate and test multiple interaction directions quickly, then bring the strongest concept back into a deliberate token-driven design system and production workflow.

★★★★★ 02 · Agent-assisted process

HOW UX WORKS WITH ai AGENTS.

A repeatable, research-first loop that scales from a single feature to an enterprise platform — with an AI agent supporting each step, and the tools that make it real.

Step 01

Research

AI finds patterns from user data — surfacing needs and friction points a manual read-through would miss.

Deeper insights

Tools you can use

ClaudeChatGPTDovetail

Step 02

Define

AI synthesises raw findings into a clear problem statement, so the team ideates against an agreed need, not a hunch.

Sharper focus

Tools you can use

ClaudeNotion AI

Step 03

Ideate

AI co-creates ideas and scenarios alongside the team, widening the option space before anything is committed to.

More possibilities

Tools you can use

ChatGPTClaude

Step 04

Design

AI suggests layouts, content and variations, so designers can spend their attention on judgment, not first drafts.

Faster creation

Tools you can use

Figma AIGalileo AIFigma Make

Step 05

Prototype

AI helps build and simulate experiences, turning a static idea into something the team can click through and feel.

Realistic solutions

Tools you can use

Figma AIFramer AI

Step 06

Test & Improve

AI analyses usability feedback and recommends changes before the experience ever reaches production.

Continuous growth

Tools you can use

Maze AIUserTesting AI

Step 07

Measure & Learn

AI tracks real-world usage after launch — adoption, task success, drop-off — and feeds what it learns back into Research.

Closes the loop

Tools you can use

MixpanelPostHog
★★★★★ 03 · Selected UX case studies

COMPLEX PRODUCTS, made TANGIBLE.

Three immersive stories showing how research, token architecture, and high-craft interaction design turn enterprise complexity into confident user experiences.

Veeva CLM iPad template — Access & Support module, collapsed navigation Veeva CLM iPad template — Access & Support module, navigation menu open Hover to expand nav ↝
Payer coverage tablePlan-by-plan formulary status at a glance
$0 copay messagingPatient support one tap away
Expandable navComparative, Medicare, Medicaid & more
01 · Enterprise / Veeva CRM Product Design System

AccessGenius product Design System

Owned the UX/UI Design System for a reusable Veeva CRM product deployed across multiple clients with different brand identities. Defined a scalable design foundation using design tokens, Figma variables, reusable components, and configurable UI patterns, enabling client-specific branding while maintaining consistent product UX.

Challenge

Multi-client branding variations with high cognitive load and strict pharma regulatory constraints.

Role

Design System Strategy · Token Architecture · Figma Variables · User Research · Design QA.

Process

Interviews with Medical Reps → Token Mapping → Component Library → Handoff to Engineering.

Design move

Figma variables and shared tokens allowing seamless theme swapping across 20+ Veeva applications.

20+ Veeva CRM iPad applications shippedDelivered for AccessGenius alongside reusable Veeva CRM templates and responsive PDF print templates.
★★★★★ 04 · Career milestones

CAREER & LEADERSHIP journey.

From hands-on web design to 14+ years of UX leadership, enterprise delivery, and design systems governance at Sagarsoft.

NOV 2012 — PRESENT · 14+ YEARS

Associate Manager – Design

Sagarsoft India Ltd · Hyderabad, India

  • Lead a 10-member cross-functional team across UX, Veeva development, QA, and Product Ownership — covering planning, delivery, quality, and stakeholders.
  • Own Design System governance and evolution: standards, component structures, token architecture, Figma variables, documentation, and contribution workflows.
  • Define and maintain Figma component libraries using variables, tokens, and reusable patterns to improve consistency and reduce duplicated UI decisions.
  • Partner with Engineering on reusable implementation patterns, design-to-development handoff, and design QA to preserve design intent.
  • Designed and delivered 20+ Veeva CRM iPad applications for AccessGenius, supporting compliant digital sales presentations.
  • Conducted user research and usability testing with Medical Representatives to improve AccessGenius field experiences.
  • Manage UX, Veeva CRM/CLM, and Web POD groups; run Agile/Scrum ceremonies and track delivery through Azure DevOps.
  • Serve as primary client contact for requirements, estimation, scope, SOWs, commercial proposals, budget/P&L, and revenue realization.
DEC 2011 — SEP 2012

Senior Web Designer

Capo IT Solutions

  • Created Drupal themes and translated PSD designs into pixel-accurate HTML, CSS2.0, and CSS3.0.
  • Worked across UX design, JavaScript/jQuery development, and cross-browser compatibility.
AUG 2009 — NOV 2011

Senior Web Designer

Remote Tiger Inc. · Inc. 500

  • Designed approximately 31 websites using HTML and CSS.
  • Created web and mobile mockups, icons, and visual imagery across visual design and front-end implementation.
★★★★★ 05 · Track record

SELECTED achievements.

Milestones from 16+ years progressing through design, development, and enterprise leadership.

01

16+ Years IT · 14+ UX

16+ years of IT experience overall, including 14+ years in UI/UX design and leadership at Sagarsoft India Ltd.

02

6+ Years Veeva Specialist

Six-plus years of Veeva CRM/CLM specialization, including delivery of 20+ Veeva CRM iPad applications for a global pharmaceutical client.

03

Designer → Manager

Progressed from UX Designer → Lead Developer → Associate Manager, expanding from hands-on design into team, delivery, client, and business leadership.

04

Cross-Functional Teams

Built and managed cross-functional teams across UX, development, QA, and product ownership.

05

3–5 Concurrent Projects

Owns delivery across 3–5 concurrent projects at a time, including estimation, SOWs, commercial proposals, budget/P&L, vendor management, and client relationships.

06

AI Workflows Pioneer

Pioneered AI-assisted design workflows within the organization, using AI as a design accelerator alongside established UX practice.

★★★★★ Design system · 3D lab

DESIGN SYSTEMS BUILT TO scale.

A visual system playground demonstrating token architecture, Figma variables, component libraries, and governance — keeping product experiences coherent from concept to production.

UXstrategy
UIsystems
AIacceleration
DEVhandoff
QAquality
OPSgovernance

Token Architecture

Semantic color, typography, spacing, and elevation variables in Figma.

Aa

Type Scale

Balanced Space Grotesk display paired with Plus Jakarta Sans body.

Spacing Rhythm

Predictable cadence across cards, modules, viewports, and interactive blocks.

Figma Variables

Reusable variants, component specifications, and states ensuring seamless Dev QA.

★★★★★ 07 · Selected work

PRODUCT DESIGN highlights.

Additional projects and responsibilities directly represented in the resume.

01

Bank of Baroda · RMS

Bank of Baroda Recruitment Tracking System Bank of Baroda RMS flow Hover for role flow ↝

Designed UX for a bank-wide Recruitment Tracking System spanning Recruiter, Admin, and Candidate modules; produced structured help documentation and interactive guides to support rollout and adoption.

02

Sentrifugo HRMS

Sentrifugo HRMS Dashboard Sentrifugo HRMS Leave calendar Hover for calendar ↝

Designed end-to-end product flows and wireframes for recruitment, performance, and employee self-service modules; developed front end using HTML, CSS, and JavaScript.

03

Veeva CRM (AccessGenius )

Product Design System: Owned the UX/UI Design System for a reusable Veeva CRM product deployed across multiple clients with different brand identities and visual requirements. Defined a scalable design foundation using design tokens, Figma variables, reusable components, and configurable UI patterns, enabling client-specific branding while maintaining consistent product UX and interaction behaviour. Created reusable Veeva CRM iPad templates and partnered with Engineering on Figma-to-development handoff, component specifications, states, variations, and design QA.

★★★★★ CLIENT & TEAM PROOF

REAL TEAMS. real RESULTS.

““

"Over the years, I have worked with Bharath on several design projects. His understanding of the front-end designs are unique and interesting. I value his creativity and welcome to work with him in the future."

★★★★★

Technology Ventures & Partnerships

Wayne Chen Managed Barat Directly · Dual-Use Tech & GenAI
““

"A hardworking and passionate professional who brings energy, ownership, and excellence to everything they do."

★★★★★

Senior Business Analyst

Sudhakar Subramanyam Beeram Product Owner · Business Transformation · BFSI
““

"Bharath was a fantastic person to work with. Broad-minded team player. Independent, efficient, reliable and open minded. Makes the impossible possible."

★★★★★

Mobile App Developer

Seshu Vinay QuackQuack · Mobile Products
““

"Bharath is a very creative and dedicated designer. His understanding towards the design is very good. He understands the client needs properly. And he is a very flexible person when ever there is any emergency."

★★★★★

IT Project Management Professional

Siva Prasad Balamara Certified ScrumMaster · Team Colleague
★★★★★ 09 · Toolkit

SKILLS & SYSTEMS toolkit.

Core capabilities, platforms and tools spanning UX craft, Figma design systems, enterprise platforms, and modern AI workflows.

UX & Product Design
UX Strategy · Product Design · User-Centered Design · Design Thinking · User Research · Personas · User Journeys · Information Architecture · Wireframing · Prototyping · Usability Testing · Usability Heuristics
Design Systems & UI
Design System Strategy & Architecture · Token Architecture · Figma Variables · Component Libraries · Reusable Components · Variants · UI Standards · Governance · Documentation · Adoption · Responsive UI · Accessibility/WCAG · Design-to-Dev Handoff · Design QA
Leadership & Delivery
UX Leadership · Design Leadership · UX Team Management · Cross-Functional Leadership · Design Operations · Stakeholder Management · Client Relationship Management · Product Lifecycle · Resource Planning · Project Delivery · Quality Management · Agile/Scrum · Azure DevOps
Business & Platforms
Project Estimation · SOWs · Commercial Proposals · Budget Management · P&L Ownership · Vendor Management · Scope Management · Delivery Planning · Veeva CRM · Veeva CLM · Veeva Vault · MedComms · Veeva Multichannel · Veeva Align · Engage · Salesforce
Tools & Technology
Figma · Adobe XD · Photoshop · Illustrator · HTML5 · CSS3 · Bootstrap · JavaScript · jQuery · Git · ChatGPT · Claude · Figma Make · GitHub Copilot
★★★★★ 10 · Background

EDUCATION & languages.

Formal fine-arts foundation powering 16+ years of applied visual craft and system leadership.

Bachelor of Fine Arts (Photography)
Sri Venkateshwara College of Fine Arts, Hyderabad · 2007–2011
Diploma in Multimedia & Animation
Shruthi Media · 2005–2006
Languages
English · Telugu · Hindi
★★★★★ 11 · Let's create

BUILD SOMETHING exceptional.

Open to UX leadership roles, Design System leadership, consulting, and complex enterprise product challenges.

barat.thumma@gmail.com ↗
+91 99858 40971· baratthumma.netlify.app ↗· LinkedIn ↗
© 2026 Barat Kumar Thumma · UX/UI & Design Systems Lead Hyderabad, India · English · Telugu · Hindi
B

Portfolio assistant

Ask me about Barat's work
Hi! I'm Barat's portfolio assistant. Ask me about his Design Systems work, Figma variables, Veeva CRM experience, recommendations, AI-in-UX workflows, or leadership.